Adam Wisher← All work

Enterprise systems · Product data

Single Source
of Truth

A company-wide synchronization initiative connecting product, sales, manufacturing, logistics, and engineering data into one unified ecosystem.

The challenge

Critical product and operational data lived across commercial, financial, engineering, manufacturing, warehouse, and logistics systems. Each team could see a part of the product lifecycle, but not the same current, validated picture.

The initiative establishes a shared data model and full multi-directional synchronization, so a meaningful change can move through the organization without creating another disconnected version of the truth.

Connected ecosystem

Salesforce
NetSuite
Business Cube ERP · Italy
Manufacturing
Factory warehouse
3PL
Sales & logistics
R&D
Engineering
Product Development

Multi-directional by design

One connected product lifecycle

  1. 01R&D
  2. 02Product
  3. 03Manufacturing
  4. 04Inventory
  5. 05Sales
  6. 06Delivery
  7. 07Service
  8. 08Feedback

One product. One data model.
One source of truth.