Project №2 · TravelTech · USA
Check2Go
A travel startup led end to end—from the first idea to a working alpha and investment preparation.
Project OwnerStage
Idea → Alpha
The mandate
Full ownership—not a handoff.
Check2Go began as an idea for the U.S. travel market. I turned that idea into a product direction, an executable roadmap, a team, and a multi-stage development program spanning the website and mobile application.
My role combined product leadership with hands-on execution: defining what to build, assembling and developing the team, coordinating design and engineering, approving customer-facing work, and staying directly involved through testing, analytics, localization, and alpha delivery.
0→1, end to end
One continuous line of ownership across product, people, delivery, market, and funding.
- 01
Shape
Product concept, market positioning, business model, and product strategy.
- 02
Plan
Product roadmap, requirements, priorities, milestones, and release planning.
- 03
Build
Hiring, onboarding, team training, UX/UI coordination, and direct product development.
- 04
Launch
Testing, analytics, localization, U.S. go-to-market, and alpha release.
- 05
Fund
Investor deck, pitching, and preparation for crowdfunding investment platforms.
Scope
From product decisions to delivery details.
Applied education
Startup Mastery
Innovation Professional Certificate
MAOF · Ministry of Economy and Industry of Israel
I completed the program to deepen the startup practice applied to Check2Go: business modeling, product-market fit, go-to-market strategy, legal foundations, investor readiness, mentoring, and scaling. The curriculum combined online learning with in-person mentoring and peer collaboration.
From a blank page to a product ready to be tested, pitched, and scaled.
That was the job.